Bigger life. Smaller wardrobe.
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Too many clothes, but nothing to wear?
We’ve been told a story that a bigger closet equals better style, but that’s a lie.
Most of us wear only 20% of the clothes we own.
Compared to 40 years ago, we buy 5 times as many clothes.
The average person throws away 80 lbs of clothes per year.
We’re here to show you how to really get better style.
It’s called a “capsule wardrobe” and we think it can help improve your life. That’s why we created Cladwell.
Meet The Capsule Wardrobe
A smaller wardrobe that can be easily mixed and matched, helping you better understand your style.
Save Money
Cladwell users save $600 per year.
Easy Mornings
It takes us only 5 minutes to get dressed.
Better Style
The average user wears 65% of their closet.
The Result?
Look and Feel Great, Everyday.
The Cladwell App
Your stylist, smart closet, and guide to effortless style, everyday.
Over 1 Million People Have Downloaded The Cladwell App
“My books show people how to tidy up, and Cladwell can help those who’ve finished tidying up their clothing by helping them create a capsule wardrobe…”
— Marie Kondo
Bestselling Author | Star of the Netflix Show "Tidying Up With Marie Kondo"”
Meet Erin
FOUNDER & CEO OF CLADWELL
I started capsuling in 2015 when I had 450 items hanging in my wardrobe.
There were no specific rules or number of clothes I “had to” stay under.
But it offered me something unexpected: a clear understanding of my style.
Creating a capsule has transformed not only my wardrobe but also who I am by reminding me that even in the smallest moments, like getting dressed, I have a choice.
Getting dressed is the simplest part of my day.