Your Personal Stylist

Our Heritage

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We shop a lot.

In the 1930s the average woman had just 36 items of clothing in her closet. Today, that number has grown to over 120.

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And yet, we still have nothing to wear.

Everyone has something to say. As a result, we get more boxes, shop more often, treat our clothes as disposable, and bring home more clothes than ever before.


But what if clothes aren’t the real problem?

We spend a lot of time buying clothes and thinking about buying clothes. Even so, it’s still hard to pinpoint what we really like. Crazy, right?

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What if you were made for this?

What if you already had style, it just needed to be better defined? Choosing what to wear is a tiny act we get to make every morning, where we can acknowledge the critics and yet, still choose to dress for ourselves.

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It’s Time to Free yourself of all the opinions.

Let go of clothes that no longer serve you and choose to be yourself – the most beautiful part about it is how different it will look for every single one of us.

Because our clothes actually matter.

How fast we shop.

What we choose to buy.

That all matters.

The fashion industry is one of the most polluting industries in the world, but it doesn’t have to be.


“We’re not on our journey to save the world but to save ourselves. And in doing that you save the world.”

– Joseph Campbell

Together, generations of women might just save the world.

It’s no wonder that we’ve lost our way… more is not always better. By choosing Cladwell, you’re choosing a new path for not only you but for any other humans you may influence in the world. Choosing what to wear may seem small, but in doing so, we might just be the ones to save the world.

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Come as you are. evolve as you go. You are free to be.