As I was sitting down to write a post about Black Friday, I found myself with a case of writer's block. Staring at my computer, endlessly contemplating my thoughts around this seemingly made up holiday.
Why was I having such trouble writing this post? Was I even a true cynic?
After all, it wasn’t that long ago when I rolled out of bed at 3:30am only to find myself bringing home an array of items, including but not limited to a Dirt Devil and a pair of tall gray boots I never knew I needed. When it hit me…
Black Friday is the mere representation of what it means to make an impulse purchase. The worst part, retailers count on it.
Stores aren’t spending a quarter billion dollars in marketing because they want me to get a “good deal.” Instead, they want me to come to their store because once I’m there, they have research that says I’ll buy more and more and more.
Maybe it’s the self-induced food coma that has altered my judgment in the past or the fact that I’m really bad at math. My guess is the latter. But at some point I realized buying a $20 Dirt Devil (not on my list) for $10 isn’t saving $10; it’s losing $10.
I personally couldn’t handle reading - or writing - one more post about how I was a terrible person for participating in Black Friday; guilt wasn’t helping the situation. But I could use a post that reminded me, and hopefully all of you, that this Friday is actually no different from any other Friday during the holiday season. Having a list and sticking to it is the only way to keep yourself from an impulse buy.
So consider this your reminder. This year you won’t find me boycotting Black Friday. You also won’t find me standing in line. What you will find is simply one more Friday. Let's treat it that way.