What The Fashion Industry Doesn't Want You To Know

I won't waste any time burying the lead. For years we've been tricked by those in the fashion industry. Buying into this false narrative that following "fashion" somehow made us a little more in tune with our personal style. Like we had a leg up on the rest of society. But here's the thing the fashion industry doesn't want you to know, fashion is exactly what you do when you don't know who you are. You play by someone else's rules. You pay attention to what the cool kids are wearing, and you mold yourself to fit the image the world expects of you. You find what's normal, buy into it, and go do it. But following fashion is out of style.

Know, first, who you are; and then adorn yourself accordingly.
Epictetus (Greek philosopher)

Having style, on the other hand, is the opposite. Style is about knowing yourself—It’s about connecting who you are with the image that you project. And being okay if that image isn't what Kendall Jenner or Pharell is wearing. Because, hey, we can't all keep up with the Kardashian's or wear an Arby's hat.

I challenge you to forget about what the fashion industry tells you. You don't have to wear just the right brand or look like someone else to be accepted. What the world needs, what we all need, is for YOU to be YOU.

So what inspires you? What are your motivations? What are your aspirations for the future? We recommend building a series of real-life inspiration boards or Pinterest boards, that focus on a few specific categories that will define your style preferences.


  1. Open up a new tab and create a new Pinterest board (ie, Capsule Inspiration)
  2. Use the images we’ve already curated on Cladwell's Pinterest page or across the web to identify what speaks to you most.
  3. Pin images of fabrics, patterns, silhouettes, and colors to your board. You can also include images of nature, art, or places that inspire you.

But remember, this is not about looking like other people; it’s about discovering and understanding more about yourself. We believe that identifying your unique likes and dislikes helps you to live, knowing that you have something unique and purposeful to contribute to the world.

That’s why it’s important to take your time in creating your inspiration boards, and once you’ve done that, look at them more closely to see if you can discover any themes.

Finally, when you’ve completed this, pause and recognize the significance of what you’ve done. You have chosen to disregard the influence of the fashion industry and have style.

By identifying your preferences, you are one step closer to building a stylish wardrobe that looks and feels like YOU.




Erin Flynn