Smaller wardrobe. 
Bigger life. 

Cladwell Capsules helps you create a minimal and versatile wardrobe for every season. Say goodbye to closet clutter. Say hello to Capsules.

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Marie Kondo
“My books show people how to tidy up, and Cladwell can help those who've finished tidying their clothing by helping them create a capsule wardrobe. Once you understand your fashion preferences and begin to shop intentionally, you'll be closer to living your ideal life.”

How Cladwell Capsules Works


We'll start by helping you discover your personal style based on your colors, taste, and weekly activities. We want you to be you, and our simple tool helps you find out what that means.



Check off what clothes you own, and we'll recommend the clothes you need in order to complete your capsule. Minimal, ethical, and 100% unique to you. Now you no longer have to sift through too many clothes and have nothing to wear.



The final step is living with your capsule. Part of that is keeping it simple. We'll provide information on how to mix and match outfits for every season and occasion. Revisit your capsule every season and reduce the number of items you own.



We guide you to brands and items that you'll feel great about wearing, while also looking great.


Simple & personal.

Cladwell helps you create and maintain a "capsule wardrobe." It's a collection of items that are mix-and-matchable, timeless, and delightful to wear. Sounds amazing, right?


The "time capsule" of "capsule Wardrobe"

The term was coined by Susie Faux–a London boutique owner in the 1970s–to describe a minimal collection of evergreen essential pieces that can be added to by seasonal items.

The concept was popularized in 1985 by Donna Karan, an American designer whose show consisted of runway models who wore the same simple base layer, and added new layers to create looks.

Since then, the term has been adopted and adapted by all manner of style bloggers to define the minimum number of clothes to get the maximum style options.


Here's what some have said about Cladwell Capsules:

“...smaller closet, intentional purchases, less shopping, and more joy. If you find yourself with a shopping habit you want to kick or a closet full of clothes you don’t love, I’d love to invite you to try a capsule.”
Caroline Rector for Un-Fancy
-Caroline Rector

-Erin Loechner
“[Cladwell is] an honest look at what your closet already has, and it’s an honest look at what might be missing. And after the taking stock, the inventory – the planting – a shopping list is generated based on what you have vs. what you need.”

“I used to think the point of capsule wardrobes was to save money, but... a capsule wardrobe should allow you to spend less time thinking about clothes and free up that energy towards more important things.”
-Audrey Tom

-Anne Sage
“You don’t have to buy anything, and you don’t have to commit to going whole hog with the capsule thing—you can go slowly, in stages, using the tips not only for honing your wardrobe but for packing light when you travel and buying smart when you do shop.”


Outfits. Daily.

We also made an iOS app that will help you figure out what to wear, every day.