Your Personal Stylist

Our Story. Is Yours.

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Just a quick note

I’m so honored and humbled that you are visiting Cladwell. This business has a piece of my heart that is truthfully hard to describe to others. See the thing is, Cladwell wasn’t originally started by me. In fact, I wasn’t even here when it was officially named Cladwell. But if there was ever something that was created with me in mind, it is this business. And for that, I will forever be grateful to the original founders.

When I joined in 2015, Cladwell was predominantly a men’s personal shopping tool. We had just launched a website for women called Capsules and had fallen head over heels with the idea that better style could be discovered through removing clutter and owning less clothes. In other words, less but better.

During this time, I grew my skills as a marketer, got over my fear that Silicon Valley had a silver bullet that I did not, and gained the confidence that I would soon need to run my second startup company.

Much has changed since I first came on board… For one, I’m a mom to a very active little boy. Oh, and my closet, no longer has 450 items… it’s roughly 75. Cladwell has gone through many twists and turns some for the better and some for… Well, let’s just leave it at that. The one thing that has stayed constant though, is people who love, believe in, and use our app every day.

So in August of 2019, my husband and I bought Cladwell. Luckily, he knew pretty early what I soon came to realize… I was made for this.

It’s not just business. It’s personal. We have a simple belief. Business should be a force for good. This is meaningful work. Work that serves people. Work that stewards the earth. Work we were made to do. While I don’t know what the future holds, I do know one thing. I’m so grateful for this season of life, for the late nights long after everyone is in bed and for the ability to write and share a tiny piece of my soul with you.

Thank you for taking the time to stop by, and consider this your personal invitation to try Cladwell. If I want anything for you it’s to… Come as you are. Evolve as you go. Be free to be... yourself.

With love,

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We’re like you, we just so happen to have spent an abnormal amount of time styling clothes.


Erin flynn


Highly addicted to sweet tea and coffee.




Has no shame in putting her dog first.




Wears t-shirts on the regular.


Come as you are. evolve as you go. You are free to be.