Cladwell color research: findings and methodology
Published by Cladwell, October 25, 2026. Release 2026-10-25.v1.
https://cladwell.com/color-quiz-research

The public tables contain whole percentages only, rounded independently. Account totals,
raw counts and individual records are not published. Rounded categories may not sum to 100%.

QUIZ SAMPLE
One latest retained question-only color result per registered Cladwell account before
October 25, 2026 at 2:15 PM Eastern. Staff, accounts marked inactive, anonymous sessions
and additional saved versions are excluded. The active account flag is not a measure
of recent engagement. Selected results were created October 2–25, 2026.

RECORDING SAMPLE
The wardrobe table covers accounts within the quiz sample with nondeleted, nonstored
items in their whole-closet records. Closet contents were read at approximately
2:19 PM Eastern on October 25, 2026. 58% of the eligible quiz sample had items recorded.
Each account counts once per base color when at least one eligible item has that tag.
Color categories overlap. Shared catalog items may appear in different accounts.
Fewer than 1% of recorded account/item pairs lacked a primary color tag.

VALIDATION
Saved quiz answers were independently resolved against the versioned twelve-outcome
contract and matched their saved classifications. First and latest retained results
differed for 10% of eligible accounts after rounding. Deep Autumn remained
the most frequent result at about 32% under either selection.

LIMITATIONS
This is a self-selected Cladwell sample, not a representative population survey or
validation against professional color analysis. Digital closet records may be incomplete
and do not verify purchases, ownership outside the app, or wears. Broad color tags do
not measure precise seasonal suitability. No causal effect was measured.
Historical Typeform responses were excluded: form versions, wording and branch routing
differ, and submission counters do not reconcile with every question-summary denominator.
Modern quiz wording asks about current hair; the historical forms asked about natural hair.

CITATION
Cladwell. Cladwell color research: findings and methodology. October 25, 2026.
Release 2026-10-25.v1. https://cladwell.com/color-quiz-research
Describe these figures as rounded shares within this Cladwell sample.