Clothes you already own, worn better
Cladwell is a personal stylist that learns who you are — not who fashion thinks you should become.
Cladwell has been building personal styling software in Cincinnati, Ohio since 2016. The product has changed a good deal in that time; the premise hasn't.
Why it exists
I spent years trying to become someone else every time I got dressed.What I actually needed was someone to notice what was already there.Once I understood my colors and my style, shopping became less impulsive. Getting dressed became effortless. I finally looked and felt like myself.
Erin founded Cladwell in 2016 and went through the same read every new customer does. Her closet is the worked example on the home page — her photo, her palette, her real numbers, including the ones that aren't flattering.
Where that has got to
- 1M+
- downloads since 2016
- 13M
- items cataloged
- 100M
- outfits suggested
- 65%
- of their closet the average user wears
What other people have said
Cladwell can help those who've finished tidying up their clothing by helping them create a capsule wardrobe.
Covered in People, Good Morning America and Brit + Co.