Bigger life. Smaller wardrobe.

Our app gives you daily outfits from the clothes already in your wardrobe.

Too many clothes, but nothing to wear?

We’ve been told a story that a bigger closet equals better style, but that’s a lie.

Most of us wear only 20% of the clothes we own.

Compared to 40 years ago, we buy 5 times as many clothes.

The average person throws away 80 lbs of clothes per year.

We’re here to show you how to really get better style.

It’s called a “capsule wardrobe” and we think it can help improve your life. That’s why we created Cladwell.

Meet The Capsule Wardrobe

A smaller wardrobe that can be easily mixed and matched, helping you better understand your style.

Save Money

Cladwell users save $600 per year.

Easy Mornings

It takes us only 5 minutes to get dressed.

Better Style

The average user wears 65% of their closet.

The Result?

Look and Feel Great, Everyday.

THE
CLADWELL APP

Your personal stylist, guide, and friend to effortless style, everyday.

Over 1 Million People Have Downloaded The Cladwell App

“My books show people how to tidy up, and Cladwell can help those who’ve finished tidying up their clothing by helping them create a capsule wardrobe…”

— Marie Kondo

Bestselling Author | Star of the Netflix Show "Tidying Up With Marie Kondo"”

Meet Erin

FOUNDER & CEO OF CLADWELL

I started capsuling in 2015 when I had 450 items hanging in my wardrobe.

There were no specific rules or number of clothes I “had to” stay under.

But it offered me something unexpected: a clear understanding of my style.

Today, having a capsule hasn’t just changed what I wear; it’s helped me discover who I am as a woman, entrepreneur, wife, and mother.

Getting dressed is the simplest part of my day.