Meet your stylist.
More outfits you love. Less wondering what to wear.
Discover your colors, explore your style, and find more ways to wear what you own.
- 4.6 on the App Store
- 1M+ downloads
- iPhone · iPad · Android
What Cladwell is
Cladwell is a personal stylist that learns who you are — not who fashion thinks you should become.
Discover your colors, find your Style Direction, and let your stylist create outfits that feel like you from the clothes you already own.
- Platforms
- iPhone, iPad, Android
- Price
- $39.99 a year
- Free
- Catalog your closet, always
- Since
- 2016 · Cincinnati, Ohio
See it on you before ever getting dressed.
Daily outfits from your own clothes, with your weather in mind.
See it on me is on iPhone and iPad.
See what your style says about you.
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Your colors
Warm and deep.
Golden undertone, medium contrast. Saturated warmth, not pastels.
Neutrals — most of what you wear
Mains
Accents — a little goes far
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Your style
Quiet, warm, a little undone.
A description of the style you already have.
- Nothing you own is high-contrast. Your brightest piece is a rust sweater.
- You own structure and don't wear it — the blazers sit at 1 wear each.
- Every outfit you've logged has one soft layer in it.
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What's in the way
You're three pieces from a full week.
- Dark brown low heel +9 outfits
- One olive bottom +6 outfits
- Mid-weight cardigan +5 outfits
And eleven navy pieces worth leaving on the rail.
Chat with your stylist
Ask what to wear, what to pack, or how to style a piece you love. Your stylist is available anytime, anywhere.
See it in action
This is Erin's wardrobe.
See her colors and wardrobe analysis.
“What I actually needed was someone to notice what was already there.”
What her stylist noticed
Soft Autumn. Warm, soft, and muted.
Erin spent years wearing mostly black. Her stylist showed her why softer, warmer colors felt more like her.
Her neutrals
Her mains and accents
Her closet, eight years in
- Items she owns
- 58
- Share of it she wears
- 91%
- Black pieces left
- 2
- Minutes to get dressed
- 4
I spent years trying to become someone else every time I got dressed.
Once I understood my colors and my style, shopping became less impulsive. Getting dressed became effortless. I finally looked and felt like myself.
Cladwell can help those who've finished tidying up their clothing by helping them create a capsule wardrobe.
- 1M+
- downloads since 2016
- 13M
- items cataloged
- 100M
- outfits suggested
- 65%
- of their closet the average user wears
Covered in
- People
- Good Morning
America - Brit + Co.
“Great stylists don't tell you who to be.
They help you become more yourself.”
What it costs
Get started, anyone can use Cladwell for free.
Certain features are only available if you upgrade for $39.99 a year (about $3.33 a month).
Common questions
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Do I have to photograph everything?
No. Most people never take a single photo. Choose from 15,000 cataloged items, paste a product link, or snap a photo when you need to.
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How accurate is the color analysis?
Your stylist looks at one daylight photo to recognize your undertone, contrast, depth, and clarity. It also shows you what it's seeing, so you can decide whether it feels like you.
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Is my photo used to train AI?
No. Your photo is only used to create your personal color palette. You can delete it at any time, and your results stay with you.
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Do I need a capsule wardrobe?
Not at all. Whether you have 30 pieces or 300, your stylist helps you understand your wardrobe and find ways to wear it.
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Does it work for men?
Yes. Cladwell works for menswear, womenswear, or a mix of both. You'll choose what fits you when you get started.