We are on this same journey, and we want to help you get your life back.

Our team of stylists & developers at Cladwell know what it's like to stare helplessly into a bulging, haphazard closet. We know that simplifying is hard work and it takes more than a formula to get to a healthy closet.

The pursuit is worth it.



Too much stuff is taking up too much of our lives.

In 1930, the average American had 36 items of clothing.

Today the average American owns hundreds of items and still has trouble getting dressed every morning.

Meanwhile, the fast-fashion industry is telling us that the more we buy, the more options we have. Psh. We're not buying it.


Consuming things will consume us.

Consumption creates an element of discontent around what we have in our lives today. If we can stop obsessing over what we don't have and want, we can begin to truly see what we have and need. We believe it can start with the very clothes we wear. 

Erin's lifestyle change before and after.


True happiness comes from meaningful experiences, relationships, and contribution to society.

We believe in...

No more shadows.
Your clothes can be 100% sustainable and slave free.

No more slave to trends.
You can have your own style, whatever that style is.

No more consumerism.
You can buy a small number of quality pieces.

No more manipulation.
You can influence how brands create clothes.


The recklessly authentic, ruthlessly focused, passionate few who ask forgiveness rather than permission.


Blake Smith

Founder, Chief Executive Officer


Erin Flynn

Chief Marketing Officer

Chris Ridenour

Chief Technical Officer


Levi Bethune

Head of Creative


Alison Lechlak

Senior Product Designer

Tracy Sampanis

Growth Marketing Specialist


Robin Bonatesta

Full Stack Developer

Rob Koch

Full Stack Developer


Jenn Shaffer

Digital Marketing Coordinator


Alexa Flanigan

Social Media Coordinator


Our Core Values

These may not mean anything to you, which is why they are all the way at the bottom of our website. But they mean a lot to us, which is why they are on our website.




Cherish People

Be Authentic

Pursue Less But Better

Cladwell is built lovingly by hand in Cincinnati, Ohio.