From the founder

Hi. I'm Erin Flynn.

From the Founder is Erin Flynn's letter about getting dressed, owning less and the parts of building Cladwell that were harder than expected. It goes out monthly.

I founded Cladwell in 2016 because I owned a hundred and forty things and wore eleven of them. Most of what I write about is what happened next.

Erin Flynn, photographed in daylight.

What the letters are about

  • Getting dressed

    Why the decision is hard, and what actually makes it easier — usually not another purchase.

  • Owning less

    What a smaller wardrobe changes and what it doesn't, without the tidy-up evangelism.

  • Building this

    The parts of building a styling company that were harder than expected, including the ones that didn't work.

Get the monthly letter

One email a month. Nothing else, and easy to leave.

Newsletter signup is not open on this site yet. For now, you can reach us at hello@cladwell.com.