Hi, I’m Erin.
The person behind
Cladwell.

A founder and author in pursuit of helping you feel more at home in who you are.

Erin Flynn is the founder of Cladwell, author of The Road Less Worn, and the writer behind the forthcoming Tailwind.

The story behind Cladwell Explore my books

Erin Flynn by the water in warm evening light — Erin Flynn · Founder of Cladwell

Getting dressed.
Getting to know yourself.

Cladwell began with a question familiar to anyone who has stood in front of a full closet and wondered what to wear.

The idea is simple: your clothes should help you feel like yourself.

Erin’s writing follows that same thread: knowing yourself and trusting where it leads you.

See how Cladwell brings it to life

Clothes you own.
Ideas you can use.

Erin’s work at Cladwell brings together capsule wardrobes, personal style and the everyday question of what to wear.

Start with your life, then choose the clothes that help you live it.

A useful capsule can make room for work, weekends, changing weather and the pieces you keep coming back to. The guides below turn that approach into steps you can try in your own closet.

Capsule Wardrobe 101
A practical introduction to building a wardrobe around your days.
The capsule wardrobe checklist
Work through clothes, complete outfits, shoes and laundry.
Cladwell Capsule Wardrobe Report 2026
Original company research on capsule sizes, shared pieces and logged outfits, with Erin credited as author. Each finding links to its population and counting rules.

The report describes a selected group of Cladwell accounts. Its findings are observations, rather than a prescription for how many clothes anyone should own. Read how the research was prepared.

Part of a wider
conversation.

Independent coverage of Cladwell’s approach to getting dressed.

Fast Company · August 2024
Erin discusses capsule wardrobes in a feature about apps that help people use the clothes they own. The article also reports on Cladwell’s partnership with Marie Kondo.
Good Morning America · January 2019
Cladwell is one of three wardrobe apps tried by Cara Santana in the publication’s comparison.
TechCrunch · October 2017
A look at Cladwell’s early approach to finding outfits from an existing wardrobe.

These articles document Cladwell at the time they were published. They are separate from the 2026 report and did not review its analysis.

“What I actually needed was someone to notice what was already there.”
Erin, on her first style analysis

Beyond the closet.

Two books about knowing yourself and finding your own path.

The Road Less Worn

Available now

How to be yourself in a world that wants you to be someone else.

A book about finding your own path, starting with the clothes you wear and the stories you tell yourself.

Explore The Road Less Worn

Tailwind

Coming soon

Notes on curiosity, trust, and the pursuit of being enlivened.

A collection of personal essays about noticing what gives you energy and trusting yourself enough to follow it.

Discover Tailwind

A little more
about Erin.

Author. Entrepreneur. Interior designer. Hoosier at heart, now at home in Cincinnati.

Alongside Cladwell, Erin co-owns East Main Cabinets & Design. Away from a project, you might find her writing on the deck or birdwatching.

More writing and updates from Erin

Start with the clothes.
Make room for yourself.

Find more ways to wear what you already own.

Meet your stylist

Hi, I’m Erin.The person behindCladwell.

Getting dressed.Getting to know yourself.

Clothes you own.Ideas you can use.

Part of a widerconversation.