I’m Erin Flynn, Cladwell Founder

Welcome! I’m the founder of the personal styling app called Cladwell.

Here is where I frequently write, curate, and share honest stories about what it’s like to build a business, live with intention and style.

Transparency lives here. So glad you made it.

END GAME

From a young age, I inherently learned to manage my money in a certain way.

Be responsible.

Hold on to what you have. 

Set aside money in your 401k. 

Work now to live well later.  

End game, retirement. 

But something about it always felt off to me. Why start my career with the end of it in mind? Why yearn for a magical time in the future when all would be right?

I watched the very people who taught those ideals reach their time to travel, only to find their health sour or simply unable to abandon the rigid mentality they had spent an entire lifetime building. Scared to take risks or step outside the lines. Saving & waiting had given them a false sense of control of their lives. Well-intended lessons but rooted in fear.  

Something about it didn’t add up. If retirement was the dream, why were ~40% of people in retirement depressed? But wanting a different approach to my finances didn't mean I knew another way. 

Shortly after college, when my husband and I had our own income, I worried if we were putting enough aside, clinging ever so tightly to the little we had. When we made the risky move to start our first business, it seemed like the way out of the rat race. We wanted to stop working for retirement and instead start living to work. But even then, money still had a hold over us.

Our mentality changed for the better, not when the business started, but when it failed. 

We gave our startup all we had and shut it down when we had nothing left. We found ourselves as two broke adults, back at my parents’ house with a dog in tow. One would think losing all our money would have made us hold onto it even tighter the next time around. But when we got back on our feet, quite the opposite happened. 

Our accounts drained, business failed, reputation muddied, and entirely reliant on others to pull us up, I received a strange and unexpected gift – peace.

Freedom came with falling flat on our faces. Losing all of it was somewhat liberating. No longer burdened by the expectations of holding on to what we had, we were finally able to consider what building a life without fear would look like.

There’s a phrase in basketball to describe when a team begins playing timidly, in an attempt to hold on to their lead. It’s called “playing not to lose.” More often than not, it’s the very thing that ends up costing them the game.

Life is all too similar. I’m not advocating for lighting your money on fire. Of course, saving money can be healthy and wise. 

But when we hold on too tight for fear of losing what we have, it comes at a real cost. Sacrificing the very life we’ve been given to live. 

Fast forward years later, I’ve learned to manage my money in a different way. The end game? It’s about playing to win.

Wrapping Well

Gift giving season is upon us. This year, let’s take a collective step to make our holiday traditions more eco-friendly. One simple & sustainable way to do that is with FUROSHIKI - the gorgeous Japanese way of wrapping with fabric. This works with fabrics found, thrifted or bought new.

GOING BANDANAS!

We curated our favorite hand-drawn and hand-screen printed original patterns made from 100% premium cotton. Eco-friendly bandanas you'll love from the maker, Hemlock Goods.

PRODUCT DETAILS

23 x 23 inches

Hand-drawn original patterns

Hand-screen printed

100% premium cotton

Made in India

WHY CLADWELL LOVES IT

We were drawn to these colors. Bandanas can be worn in so many different ways. You can tie it in your hair, wear it multiple ways around your neck, wrap around your bag, or even use it as a gift wrap. These are perfect for the adventurer and a no-brainer option to change up any look.

MEET THE MAKER - HEMLOCK GOODS CO.

The hemlock plant is pretty but poisonous, tender yet tenacious. We see the spirit of the hemlock plant in the women we admire, and it's what inspires the bandanas we create. You can read more here.