Hi, I’m Erin.
The person behind
Cladwell.

A founder and author in pursuit of helping you feel more at home in who you are.

Erin Flynn is the founder of Cladwell, author of The Road Less Worn, and the writer behind the forthcoming Tailwind.

Getting dressed.
Getting to know yourself.

Cladwell began with a question familiar to anyone who has stood in front of a full closet and wondered what to wear.

The idea is simple: your clothes should help you feel like yourself.

Erin’s writing follows that same thread: knowing yourself and trusting where it leads you.

“What I actually needed was someone to notice what was already there.”
Erin, on her first style analysis

Two books about knowing yourself and finding your own path.

Available now

How to be yourself in a world that wants you to be someone else.

A book about finding your own path, starting with the clothes you wear and the stories you tell yourself.

Coming soon

Notes on curiosity, trust, and the pursuit of being enlivened.

A collection of personal essays about noticing what gives you energy and trusting yourself enough to follow it.

Author. Entrepreneur. Interior designer. Hoosier at heart, now at home in Cincinnati.

Alongside Cladwell, Erin co-owns East Main Cabinets & Design. Away from a project, you might find her writing on the deck or birdwatching.

Find more ways to wear what you already own.