I’m Erin Flynn, Cladwell Founder

Welcome! I’m the founder of the personal styling app called Cladwell.

Here is where I frequently write, curate, and share honest stories about what it’s like to build a business, live with intention and style.

Transparency lives here. So glad you made it.

Clear the clutter. Find your style.

New Years’ Resolutions can be unrealistic and loaded with pressure. Not a fan. But we are fans of taking a step in the right direction. But even small steps can be challenging. If you are using this time to simplify or restore order to a part of your life, start with your closet. Instantly overwhelmed? We get it! That’s why we’re sharing one of our closet clean-out tools below. Crank your favorite tunes and create your lists of LOVE, MEH & REPLACE.

Take a look at your LOVE pile. Notice any consistencies or trends? Now browse our Capsule Templates to find a style that rings similar to yours. Explore, try outfit combos, and get inspired. Or customize it to include the items in your LOVE pile. Store the MEH. Donate the rest. If you want to do a deeper dive and have a human walk you through it, consider our Capsule Wardrobe Program.