Welcome! I’m the founder of the personal styling app called Cladwell.

Here is where I frequently write, curate, and share honest stories about what it’s like to build a business, live with intention and style.

Transparency lives here. So glad you made it.

I’m Erin Flynn, Cladwell Founder

Happiness is a Half-Truth

When the cameras stopped rolling, Oprah Winfrey would regularly ask her audience, "What do you really want in life?" The most resounding and common answer was, "I want to be happy." 

Not surprising. We’ve all heard it, or even said it out loud ourselves. But like any good interviewer, Oprah dug deeper. She would follow up with a simple, 

“What does happiness look like for you?” 

Murmuring and squirming in their seats, people would fumble through their vague answers. Something about their kids, health or income. Never fully able to articulate or confidently define this so-called “happiness.” 

It’s not that people were lying. But they weren’t telling the whole truth, either. 

Happiness is a half-truth. 

A statement that conveys only part of the truth, especially one used deliberately in order to deceive someone.

It’s a story most of us have bought into from the beginning. After all, “the pursuit of happiness” is written directly into our American DNA. And according to Oprah’s audience, we’re willing to aim our entire life towards it without ever defining what “happiness” truly is. 

The problem isn’t being happy, it’s what we’re missing out on while chasing it. 

I'm a sucker for fairy tales, and always have been. Show me the movie with the girl struggling to figure out who she is, only to discover herself (and her attractive husband), and I’ll likely watch it 9 times. Give me the woman who has to prove herself to get the dream job, I’ll watch it 10 times. 

But the concept of happily ever after, in movies or real life, is that it never paints the whole picture. Our messy humanness sits just out of frame.

When happiness becomes our end goal, we run the risk of missing all the beautiful growth that comes from the challenges in the middle. The moment we hit a snag we feel like we’re doing it all wrong. Like we’ve made a big mistake or failed miserably because we’ve been told we’re supposed to “be happy.” Our aversion to being unhappy compels us to hurry past the parts of life that make us uncomfortable. Not realizing the trade-off we’re making.

We unearth deep meaning when we do the hard work — finding out more about who we are, what we care about, and most importantly, what we really want in life. 

Over the years I’ve tried to rewrite the story in my own head. Leaving the elusive chase for the meaningful middle. It’s not without fail. But I’ve come to see happiness for what it truly is.

Happiness comes and goes, so I’m trading it for feeling fully alive. 

Alisa Koz shares style-oriented journal prompts

Alisa is a stylish, slow fashion champion. In her recent Insta-post, she offered us all handles for approaching 2023 with even more intentionality. It’s tempting in the new year to think we need to overhaul our lives. Overhauls rarely work longterm. But small intentional shifts make a big difference. We are taking the time to dive into Alisa’s prompts and encourage you to do the same. If you’d like even more help making intentional wardrobe choices in 2023, we’ve GOT you! Create seasonal capsules for yourself in our app or check out our CAPSULE WARDROBE COURSE.

1. What items of clothing did you let go of in 2022 and why?

2. What were your best purchases/thrift finds, and why those pieces worked so well for you?

3. Was there a new color or style you tried when creating your outfits? How did it make you feel?

4. This year, what’s on your fashion wishlist? Why do you think those items will enhance your outfit options?

5. Finally, is there something you’d like to stop doing in 2023? (eg. buying more navy jumpers, purchasing clothes without trying them on, obsessing with a specific size instead of opting for the one your body is comfortable in, etc.)

Where to find the rest of the articles?

It’s been nearly 30 weeks of this From The Founder page! I hope you have enjoyed reading it as much as I’ve enjoyed reading your responses.

Let’s continue to get to know each other. If you’d like to revisit or catch up on some of my favorite pieces, you can simply click HERE.