Bigger life. Smaller wardrobe.
Our app gives you daily outfits from the clothes already in your wardrobe.
Too many clothes, but nothing to wear?
We’ve been told a story that a bigger closet equals better style, but that’s a lie.
Most of us wear only 20% of the clothes we own.
Compared to 40 years ago, we buy 5 times as many clothes.
The average person throws away 80 lbs of clothes per year.
We’re here to show you how to really get better style.
It’s called a “capsule wardrobe” and we think it can help improve your life. That’s why we created Cladwell.
Try Ask Cladwell, Your AI Stylist.
Get Style Advice, Anytime. Powered with ChatGPT. Created by Cladwell. Your On-Demand Personal Stylist.
Meet The Capsule Wardrobe
A smaller wardrobe that can be easily mixed and matched, helping you better understand your style.
Save Money
Cladwell users save $600 per year.
Easy Mornings
It takes us only 5 minutes to get dressed.
Better Style
The average user wears 65% of their closet.
The Result?
Look and Feel Great, Everyday.
THE
CLADWELL APP
Your personal stylist, guide, and friend to effortless style, everyday.
Over 1 Million People Have Downloaded The Cladwell App
“My books show people how to tidy up, and Cladwell can help those who’ve finished tidying up their clothing by helping them create a capsule wardrobe…”
— Marie Kondo
Bestselling Author | Star of the Netflix Show "Tidying Up With Marie Kondo"”
Meet Erin
FOUNDER & CEO OF CLADWELL
I started capsuling in 2015 when I had 450 items hanging in my wardrobe.
There were no specific rules or number of clothes I “had to” stay under.
But it offered me something unexpected: a clear understanding of my style.
Today, having a capsule hasn’t just changed what I wear; it’s helped me discover who I am as a woman, entrepreneur, wife, and mother.
Getting dressed is the simplest part of my day.
