COMING JULY 8TH, 2025
The Road Less Worn
HOW TO BE YOURSELF IN A WORLD THAT WANTS YOU TO BE SOMEONE ELSE.
by Erin Flynn
Staring at the 450 pieces of clothing littering her bedroom, Erin Flynn couldn’t help but wonder, “How did I end up here?”
In her debut memoir The Road Less Worn, Flynn sorts through snapshots of her life—from her roots as an athlete in a small Midwest town to her career as an entrepreneur and author—discovering that much of what she held onto, both in her wardrobe and life, was never truly her own.
As the founder of Cladwell, the leading daily outfit and smart closet app, Flynn knows wardrobes mirror how culture quietly shapes us. But when she created her own capsule wardrobe, she didn’t just declutter her closet—she began decluttering the stories she carried about success, identity, and who she was supposed to be.
The Road Less Worn invites readers to do the same, letting go of what no longer fits to uncover what is truly theirs.
Who This Book Is For?
If your life—and your closet—are full, but none of it feels like you anymore…
If you’ve followed the rules, checked the boxes, done all the “right” things, and still, something feels missing…
If you're starting to question the stories you've been told…
This book is for you.
The Road Less Worn is a quiet walk back to the beginning.
To what’s essential.
To what fits.
To yourself.
What Readers Are Saying…
– Rebecca Minkoff, Fashion Designer and Entrepreneur
“Erin Flynn is a powerful voice for anyone who has ever felt the pressure to conform. This book is an inspiring call to carve your own path and redefine success on your own terms.”
– Shira Gill, author of Minimalista, Organized Living, and LifeStyled
“Part memoir, part manual for intentional living, The Road Less Worn shows us that clearing clutter isn’t the goal—it’s the path to a richer, more meaningful life.”
– Chloe, Co-founder, AF Media, @iamthirtyAF
“This book is like a pep talk from your most relatable millennial friend—the one who tells you to stop stressing and start living. Erin Flynn gets it, and she delivers it with warmth and wisdom.”
– Elizabeth L. Cline, author of The Conscious Closet
“In The Road Less Worn, Erin Flynn redefines building a wardrobe as a core part of self-discovery—a coming-of-age moment where style becomes a reflection of confidence, identity, and the person you’re meant to be.”
– MC Gasco-Buisson, Cladwell fan and CEO of Unilever Prestige
“This book shows that style is about more than clothes—it’s about the stories we tell ourselves. The Road Less Worn is an inspiring guide to shedding what no longer fits and stepping into who you were meant to be.”
Available July 8th 2025 wherever books are sold.
Audiobook coming soon.
Meet Erin Flynn
Erin Flynn is the CEO and founder of Cladwell, a smart closet and daily outfit app with over one million downloads. Her journey has taken her from the heart of a more-is-more culture to startup founder and fashion insider.
Now, in her memoir, she pulls back the curtain—untangling the stories we tell ourselves about success, identity, and what truly fits—not just in our closets, but in our lives.
