Start with the help you want.
Choose Cladwell if…
You want to skip photographing everyday basics where a catalog equivalent will do. Cladwell’s existing catalog, product-link entry and personal-photo option let you mix approaches. Improve photo adds cleanup and a before-and-after comparison when you use your own images.
Consider Nouva if…
You like a numerical assessment of an outfit or a direct buying check. Nouva describes color-harmony scoring, a mirror-selfie Style Check and Shop Scan for comparing a possible purchase with your wardrobe. See Nouva’s offering.
Both generate outfits from owned clothes and can identify a gap. Nouva also starts from your wardrobe, so “uses your own clothes” is not an exclusive Cladwell advantage.
The differences that matter.
| What you need | Cladwell | Nouva |
|---|---|---|
| Getting clothes into the app | Choose from an existing catalog, paste a product link or add a photo. | Its documented setup begins with photographing clothes and AI tagging. Source |
| Decision style | Explore your colors and style, then ask for practical outfit guidance. | Color-harmony scores and a scored mirror-selfie Style Check. Source |
| Considering a purchase | Ask your stylist about a piece and how it works with your closet. | Dedicated Shop Scan and gap-filling shopping suggestions. Source |
Colors from a photo are on iPhone and iPad for now. See it on me is available on iPhone, iPad and Android. The Style Quiz is available on iPhone, iPad and Android.
A closet you can start using.
Cladwell’s 15,000-item clothing catalog gives you a way to start without taking a photo of every piece. Choose an image that represents something you own, use a product link, or add a personal photo when the exact detail matters.
A catalog equivalent is useful for everyday basics. It may not capture the print, texture, cut or shade of your exact garment. You can combine catalog pieces with personal images rather than commit to one method for the whole closet.
Cladwell has been helping people make more of their wardrobes since 2016. That history is a reason to consider it; the useful test is still whether it helps you wear your clothes. Explore the current app.
How much detail does your starting closet need?
For a plain navy T-shirt, a close catalog equivalent may be enough to start planning. For a distinctive print, unusual neckline or exact shade, a personal image can be more useful. Cladwell’s practical advantage is having a catalog route alongside the option to add that extra detail.
Try this before moving your whole closet
Build a small, representative closet rather than uploading everything. Check whether a catalog equivalent communicates enough about each basic and whether your distinctive items need their own images. Then ask for a complete outfit you would wear tomorrow.
Cladwell now, and next.
Cladwell 6.4 is available on iPhone, iPad and Android. The features below build on the 6.0–6.4 updates. Cladwell availability checked ; the 6.5 preview is separate.
Available in the current apps
- Outfits you can make your own
- Get ideas from your closet, read why your stylist chose a look, swap a piece, ask for a restyle or use an inspiration photo. Build and save your own combinations with up to 12 pieces, including accessories.
- See it on me
- Preview an outfit from your closet on a photo of you. It is an AI-generated preview, so check the clothes and try them on to judge real fit and comfort.
- A capsule plan you can use
- Build a seasonal capsule around your style and needs, with clothes you own, outfit formulas, color roles and pieces still to find. Turn the plan into a capsule in your closet.
- Shopping for the gaps
- Explore product options for missing capsule pieces, guided by your brands and budget. Keep a shopping list and mark pieces bought or still to find.
- A stylist that remembers
- Ask about an item, outfit or trip, and share a photo when it helps. Your stylist can use the screen you opened it from and remember preferences between chats. Review your rules and remembered notes in Style preferences, delete notes or switch memory off.
- Plans, Lists and wear history
- Plan a future day, save outfits to Lists and log what you wore today or on an earlier date. Find your Lists across capsules, while Favorites follow your selected capsule. Rate your looks to give your stylist feedback, and see your outfits-worn count and days in a row.
- Clothing photos with choices
- Improve photo offers cleanup, a before-and-after comparison and the choice to keep your original. Improve several photos in sequence; background removal and replacing a photo remain separate options. Check that an improved image still represents your garment.
- A closet you can understand
- Start with catalog pieces, product links or personal photos. Search, filter and tag your clothes, edit item details, and explore wear history, cost per wear and closet insights. The free Style Quiz helps you explore your style on iPhone, iPad and Android; color analysis from a photo is on iPhone and iPad.
- Your closet in ChatGPT
- Connect Cladwell to ChatGPT to add clothes and ask for styling help from your own wardrobe. See what the connection supports.
Building and organizing your closet is free. Styling and AI features depend on your subscription and allowance. AI features include a monthly allowance. Settings shows your AI usage; your allowance resets on your subscription billing date. Images can use more AI than chat or outfit ideas. Read the plan and device details.
In testing for iPhone and iPad 6.5
Version 6.5 is in TestFlight and has not been released on the App Store. Its new screens and fixes are described here as a preview, not as features in the current download.
- Your piece, in one place
- A new item card brings together price, purchase month, wears, cost per wear and brand, with a clearer way to rename the piece and fill in missing details. The update also fixes a crash when adding tags.
- A closer look at an outfit
- Open a look from Outfits to see its pieces, stylist note, your notes and Lists together, with outfit actions in one detail screen. Saved lists can be viewed by capsule while worn history stays together.
- Clearer AI usage messages
- See whether your monthly AI is used up or a particular image request needs more than you have left, with the reset date in your local time. Monthly allowances reset on your subscription billing date.
- Extra AI, when available
- One-time packs of extra AI are being tested. They are not yet available to buy in the production app; availability depends on store approval and rollout.
Morning outfit delivery is not yet available. Android releases have their own timing; the 6.5 preview above describes iPhone and iPad.
Check the current App Store version · Check the current Google Play release
Costs and devices.
Cladwell
Cataloging your closet is free. Web subscriptions to Your Stylist cost $9.99 a month or $79.99 a year (USD). Your Stylist adds paid styling guidance. Web purchases do not include a free trial. In-app prices and trial offers may differ by platform, region and eligibility. Check your purchase screen for the price, trial and cancellation terms that apply to you. Existing subscribers keep their current terms.
AI features include a monthly allowance. Settings shows your AI usage; your allowance resets on your subscription billing date. Images can use more AI than chat or outfit ideas.
Nouva
Nouva lists a free plan with 20 uploaded items and weekly AI limits. Its website lists Plus at $6.99/month or $19.99 for three months in USD. Confirm your in-app price and allowances.
Nouva advertises iOS and Android availability.
Check Nouva’s current offering and Cladwell’s plan details. Compare the features and allowances you will actually use, not just the headline price.
Where Nouva may be better.
Nouva may suit you better if you find scores and a dedicated shopping verdict useful. Cladwell’s case is catalog-first convenience and personal guidance. A score is not an objective measure of taste, and we have not established that either app has the largest catalog or superior image quality.
You do not need to rebuild a working digital wardrobe just because another app has launched something new. Try a small selection first. Check how you can preserve your records before canceling or deleting an existing account; this guide does not promise a direct transfer between apps.
Sources and approach.
This is a comparison published by Cladwell, one of the products discussed. It uses the official product pages and support documentation below, checked October 19, 2026, plus Cladwell’s product documentation. We have not conducted a hands-on comparison of setup speed, image quality or outfit quality. Recommendations describe who each approach may suit.
Cladwell availability was checked October 25, 2026. Version 6.4 is released; the 6.5 preview is labeled separately below the current features. Competitor features, prices and availability can change. A feature not mentioned here should not be read as a feature the other app lacks.
- Nouva: setup, features and plans
- Nouva: product and affiliate disclosures
- Cladwell: app and device details
- Cladwell: plans and purchase terms
- Cladwell: background and history
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